Friday, March 2, 2012

A Fashion Collaboration

Julie Vue, Myself, Mor Vue.
The sister due of Belle Vue Contemporary Boutique

LADIES!! Sacramento has a new boutique in town (and it won't break the bank). Bella VUE Contemporary Boutique and FOB Fashion made a fashion collaboration to debut FOB's latest spring collection and Bella VUE's contemporary line. A collusion that was so great to see because in fashion it is quiet often about one's self. But it was refreshing to be among people that were truly interested in one common denominator "fashion itself". We played dress up, we laughed, we indulged in treats by Lips 2 Hips Bakery. It was what fashion is all about....


FOB Fashion is a locally produced clothing line that consist of tops, dresses, club wear, and evening wear. FOB is edgy, fashion forward, and fun. I was very lucky to be introduced to the designer behind FOB Fashion, Huab Vue Fief (Belle VUE, Huab Vue... I know match made in heaven). Huab has such an amazing personality very bubble, genuine, and spunky. When speaking about her line you can hear the passion, and even if Fresno is not known for edgy fashion this designer is a force to be recked with and proving that fashion comes in all shapes and sizes... and towns.

Bella VUE Contemporary Boutique

Bella VUE (opened in January) is located in the heart of Downtown Sacramento bringing new blood to K street. Belle VUE is ran by two adorable sisters Julie Vue Alumni from International Academy of Design and Technology and the creative mind behind Bella Vue and her sister Mor Vue who is  business savvy chic. Mor Vue describes Belle VUE contemporary boutique as the place for the young women professional who is still trendy but yet not afraid to add a little edge in her wardrobe. The boutiques backdrop is made up of state buildings, so even the busiest women can stop by on her lunch break to find something that can work for both day and night. Mor Vue also stated that she and her sister are very proud to be apart of Sacramento's growing fashion scene, they see great potential here and in the long run would love to be a very well known established store here in Sacramento.

 The Girls and I played Dress Up with our lovely
photographer Katherine Weston

Geometric Print, totally in season

Huab Vue Fief getting all dolled up


  1. It was such a pleasure to meet you. Thank you for sharing BellaVUE with your followers.


  2. Thank you Julie, it was a blast I had such a good time. I look forward to covering more of BelleVUE's events.

  3. OMG, I loooove your jacket!
    And the clothes in the boutique look quite cool as well!